Contact Sports,
Sport and sex: it might not seem like the most natural pairing, but for Contact Sports, the glove fits.

Invited as a creative collaborator for a sport-inspired sex store based in New York, the project redefined conventional perceptions of sport through a bold, culturally aware lens. The work approached the concept of sport from an unexpected perspective, blending athletic culture with sexuality and retail in a way that challenged traditional narratives.

The collaboration evolved into an ongoing creative partnership, with responsibility spanning multiple brand touchpoints. The role included shaping creative direction across live events, strategic partnerships, digital platforms, social media, merchandise, and in-store displays, helping establish a cohesive and culturally relevant brand presence.