Magic Molecule,
From developing the social strategy to designing new packaging and producing photo shoots, for this skin-healing brand.

The *magic* in Magic Molecule is the main ingredient: hypochlorous acid, a compound that already exists as a part of the body’s healing response. The hero ingredient is something synthesized by all human bodies, so it’s safe for even the most sensitive skin to remove bacteria and cleanse the skin. The diversity of use cases and the fact that the product is non-toxic, give this antimicrobial skin cleansing spray a rich territory for content creation.

In collaborating with the talented internal brand team, we held weekly meetings to discuss and review content and marketing collateral that aimed to strengthen the brand’s message. An important element of the brand identity was maintaining the balance of credibility and character. This product was formulated using a scientist-developed patented process, but it still had a personality and sense of humour.